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Kitten pushes pig out of Chinese zodiac

//14 Jun 2007

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A mobile text messaging company recently published an advertisement for a Chinese Zodiac fortunetelling SMS service, in which they replaced the pig, the twelfth animal of the zodiac with a kitten.

When asked the reason for the kitten/pig switch, the person in charge of the advertisement said it was because the ad was targeted at the Malay market and the company wanted to be sensitive to Muslim readers.

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