Comment on this article
BPEX: Pigs are worth it campaign wins award 25 Jun 2009
The ‘Pigs Are Worth It!’ campaign for the public body representing pig farmers in England (BPEX) has won the Best PR-led Integrated Campaign Award. The creative campaign succeeded in encouraging supermarkets to raise the price of pork paid to farmers in crisis, aiding the British pig industry.
Leave a comment on this article


