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People: New senior brand manager in BIVI

Boehringer Ingelheim Vetmedica, Inc. (BIVI), announced the promotion of Sarah Jorgensen to senior brand manager for the company’s US Swine Business.

Jorgensen, who joined BIVI in February 2007, was a swine sales representative servicing key accounts.

In her new role, Jorgensen is responsible for the development and implementation of brand strategies and marketing initiatives to support the company’s FLEX line of swine vaccines. Before joining BIVI, Jorgensen spent five years in animal health product sales positions, including four years with Pfizer Animal Health as territory manager for its swine and equine business units. She has a bachelor of science degree in animal science from the University of Illinois at Urbana-Champaign.

Lara Sheeley, senior associate director, BIVI Swine Business, says Jorgensen’s swine product knowledge and experience helping swine producers better manage disease challenges in their systems will be invaluable in her new marketing role. “Sarah has a proven track record of working with veterinarians, swine producers and industry leaders to develop and implement a wide range of effective disease control solutions,” Sheeley says. “We are excited to put that expertise to good use as we continue to market our FLEX product line and services.”

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