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VIV China steps up formula by adding International China Summit

An International China Summit will be added to the biannual VIV China trade show to ensure a strong interest at the September show, organisers VNU Exhibitions and CNAS have announced in a press release.

The International China Summit is held on Saturday, September 22, the day before the show. Visitors will be able to attend a full-day programme, with a range of conferences on trends and developments and 20 minute seminar sessions focusing technical best practices.

International media partners, exhibitors, associations and institutions have selected their best speakers to share knowledge and visions on various topics for the production of feed, eggs, poultry and pork, as well as for ways to improve trade.

Great Britain and France will focus their presentations on pig breeding. The growth in demand for pig genetics strongly continues in China. In non-promotional presentations, exhibitors will emphasise how investments in premium products lead to much better results.

Turnaround

The summit is just one of the elements added by the organisers to improve the quality of VIV China.

The organisers aim to achieve a change, following the weaker editions in 2009 and 2010. Ruwan Berculo, project manager at VNU Exhibitions, said: “It is essential to differentiate VIV China from other events by playing our best cards. This will turn VIV China into the preferred international business platform from feed to meat again.”

The new approach therefore revolves around ‘better matchmaking with quality buyers’, the organisers stated.

Earlier, the frequency of the show was announced to return to its two-year cycle. In addition, investments in a better visitor campaign should result in new buyers visiting VIV China. And once on-site, visitors will find it easier to find their suppliers.

Berculo said, “The market will see a completely new VIV China, set to create the perfect business ambiance.”

Sales
First signs are promising, as the show is said to be nearly sold out. Five months prior to the event, 360 exhibitors have confirmed their participation. Market leaders like Aviagen, Big Dutchman, Buhler Group, Jamesway Incubators, Moba, Pas Reform and Poly-Clip Systems are among them. Great Britain, France, the Netherlands, South Korea and the USA will present their suppliers in dedicated pavilions.
 
A new personalised promotion campaign focuses on bringing in high-quality buyers from China’s seven most important animal production regions. From feed to meat, professionals will be attracted to attend the event. So far, over 1,200 key buyers throughout China have already registered five months prior to the show.

VIV China is scheduled at the New China International Exhibition Center in Beijing, China, September 23-25. Registration for both the trade show and the summit is possible as from July 1 through www.viv.net.

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