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Murphy-Brown Receives Telly Award

Murphy-Brown LLC, the livestock production subsidiary of Smithfield Foods, Inc., has been recognised with multiple Telly Awards for segments of its "Taking the Mystery Out of Pork Production" video series.

The 7-part series offers an in-depth, behind-the-scenes look at pork production and sustainability practices at the company's hog farms.

"Most people will never get the opportunity to see our farms first-hand and ask questions about where their pork chops and bacon come from. These videos provide consumers with a transparent, first-hand perspective on how our commitment to product quality, food safety, environmental sustainability and animal care is integrated into everyday practices," said Don Butler, Director of Government Affairs for Murphy-Brown.

Presented by the namesake New York City organization, for 32 years the Telly Awards have served to honor the very best local, regional and cable television commercials and programs, as well as the finest video and film productions tailored for the web.

The award-winning segment specifically acknowledges the company's unwavering commitment to environmental stewardship, including measures focused on water and energy conservation and comprehensive manure and nutrient management systems.

The video series is available online at www.youtube.com/SmithfieldFoods, www.murphybrownllc.com and www.facebook.com/SmithfieldFoods. Copies of the DVD are also available upon request.
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