PIC strengthens position in the Philippines

13-04-2011 | Home | News

PIC Philippines celebrates its 15th anniversary by announcing two milestone agreements to grow its dam line production base by more than 5,000 GGPs and GPs. These additions enhance the existing supply network of 3 nucleus farms, 12 multiplication units and 5 distribution centres spread across the archipelago and reinforce PIC’s position as the leading supplier of healthy genetics to the nation’s 1.6m sow herd.

PIC has partnered with two corporate powerhouses, Venvi Agro-Industrial Ventures Corp. and RDF Meatshop, Inc., who are also engaged in poultry and egg production, real estate development and meat retail to develop the projects in Luzon.

Construction of the Venvi-Agro 2,400-sow level facility began in August 2010, within a 460 hectare property in San Nicolas, Ilocos Norte. It is a 2-site system with climate control and automatic feeding systems. The farm will be energy-positive as power will be produced from methane fueled generators and solar power. The initial stocking started in January 2011 and sales of breeders will start before year-end. Atty. Larry Valdez, President of Venvi Agro, said “Having understood the level of investment needed to become a serious player in this business and seeing the market opportunities from visiting commercial operations around the country and the US, we decided to get things right from the start by choosing the right partners. With PIC’s help, we have properly addressed the factors – genetics, facilities, health, technology and people – needed to shorten the learning curve and make this a successful venture.”

RDF Meatshop, Inc., held the ceremony for its 2,500 sow unit in Tarlac in February, with stocking scheduled for the 3^rd quarter of 2011. The buildings are equipped with climate control, automatic feeding systems and methane powered generators. RDFMI is the company behind the immense success of the Fresh Options meat shop chain currently running more than 70 branches in 8 provinces, and still growing. It began its first venture into pork production with PIC seven years ago with a 600 sow commercial unit. Despite quadrupling the size of that farm, demand from the meat shops continues to outstrip supply. Building on that success, RDFMI favors PIC as the genetics of choice in expanding its operations as PIC meets Fresh Options’ high standards in providing quality meats for their customers.

Vincent Borromeo, PIC Philippines General Manager, commented “We are delighted to be working with such proactive partners in moving these projects forward. Supply side limitations have been a constraint to growing our share of the market. Now we look forward to providing local producers with greater availability of superior, healthy genetics that will set the pace for faster genetic improvement in the Philippines.”

For more information, visit www.pic.com