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Company update: Land O'Frost names new CEO

Land O'Frost, America's third-largest and fastest growing lunchmeat brand, has announced David Van Eekeren will become chief executive officer and president effective immediately.

Donna Van Eekeren will continue to serve Land O'Frost in the role of executive chairman and shift her focus from day-to-day operations to long-term strategic planning for the company.
 
As chief executive officer, David is the family's third generation to lead the fifty two-year-old business. He has served as the company's president since 2008 and started working for Land O'Frost full-time in 1991 as a supervisor in the Searcy, Ark., manufacturing plant. Since then, he went on to work in practically every part of the company before assuming the role of executive vice president in 2005.
 
"Our management team has developed a comprehensive vision for the future and a strategy for the long-term growth of Land O'Frost. I strongly believe that the time has arrived for David to have the full authority to implement this vision for our future," said Donna Van Eekeren, executive chairman of Land O'Frost.
 
 "The knowledge and experience David has gained from years of working at Land O'Frost coupled with his proven talents as a leader, make him eminently qualified to fill the role of chief executive officer and president. This is a huge step toward keeping the Land O'Frost business in the family for the long-term."

Land O'Frost was founded by Antoon Van Eekeren, David's grandfather. David's father Paul Van Eekeren then ran the company until his death in 2001, when his wife Donna assumed her role as the company's chief executive officer.
 
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