Visitors to VIV China 2010, held from 21 - 23 September, rated the exhibition higher than in 2009.
The exhibitors were as positive in their rating as they were last year. Although the visitor numbers (9,871) were disappointing, over two thirds of all exhibitors were satisfied with the comprehensive presence of the desired target groups that came to do business at the exhibition.
VIV China is the International professional exhibition for the innovative cattle farming industry, which is held in Beijing. The venue for the exhibition was the New China International Exhibition Center (NCIEC).
The specialist Chinese and international participants focused particularly on visitors from poultry farms, pigs farms, broilers and layers companies and feed mills and were extremely positive about the representation from these important primary categories. Despite all this positive feedback, organiser VNU Exhibitions can see reasons to reconsider the direction of the exhibition.
Wishes and preferences
Project Manager Ruwan Berculo: “During the exhibition and in the subsequent period we communicated intensively with our international exhibitors and visitors, to inventory their wishes and preferences. We will be using the coming months to get a clearer picture of the Chinese situation as well, so that we can come to a substantiated decision in conjunction with the industry.”
Visitors to VIV China 2010 were professionals from the pig husbandry sector (45%), poultry farming (40%) and other (15%). When asked about their primary interests a number of answers were possible, according to the following classification: feed ingredients, additives and raw materials (68%), animal health (34%), compound feed (37%), animal breeding (35%), animal farm equipment (37%) and the slaughtering, egg handling, processing and milking equipment sector (19%).
Satisfied with the services on offer
Forty-two percent of the Chinese visitors were satisfied with the services on offer (in 2009: 28%); the same applied to 33% of the international visitors (in 2009: 28%). Growth is desired in cattle calves and nutritionists. Remarkable is the growing interest (52%) in industrial feed processing technology and industrial crop processing technology; sectors that have the potential of strong growth in future editions of VIV China.