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Video: 'Provocative' pork campaign to lift consumption in Australia

Australian Pork Limited (APL) has come up with a new 'provocative' ad campaign to promote pork meat and lift consumption.

The ad campaign is uses racy language and suggestive puns.
Marketing expert, Tim Burrows, states that "One of the key reasons to do something like that is to get it talked about."  
APL marketing manager, Peter Haydon, has been interviewed regarding the 'light-hearted' campaign, click here listen to the interview with Mr Haydon…
Source: ABC Rural

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