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UK pig campaign wins major award

The Pigs Are Worth It campaign has come out with a top award in the European PR Oscars.

The campaign picked up two awards, a prestigious Platinum SABRE Award for European, Middle Eastern and African PR Campaign of the Year, as well as winning a Gold SABRE for the category of UK and Ireland PR Campaign of £100,000 or more.

The Pigs Are Worth It! Campaign was run by BPEX and the National Pig Association with PR agencies Weber Shandwick, Good Relations and HD Communications.

BPEX Head of Marketing Chris Lamb said: “It is very gratifying to win this for our campaign that succeeded in highlighting the serious issues threatening the future of the English pig industry.

“The award recognises the professionalism and dedication of a team of very talented people working with and on behalf of English pig levy-payers. It really is the icing on the cake.”

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