News 1015 views

Government funding for Australian pork sector

The Australian Government is encouraging more consumers to eat Australian pork by funding specific programs in this sector.

Australian Pork Ltd has received A$535,000 to research why consumers buy certain pork products like ham, bacon and salami. In another program, the group is being funded A$235,000 to identify the key consumer motivations/triggers that drive pork purchases. Funding of A$175,000 will also be given to Australian Pork Limited to test a range of promotional strategies for increasing awareness of and demand for Australian pork and A$125,000, to research, develop and test a new brand that clearly identifies Australian pork products to consumers.

Editor PigProgress

Or register to be able to comment.