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Betagro offers pork traceability kiosks

The Betagro Group plans to offer a smarter point-of-purchase electronic traceability system to allow consumers to verify the quality of the group's pork products, and in addition print cooking tips and recipes.

This year, the group has successfully installed 11 ''Spy on Me'' kiosks, part of the innovative point-of-purchase e-traceability system at supermarkets under The Mall Group, Emporium and Siam Paragon.

First of its kind
The system, claimed to be the first of its kind in Thailand, has already been used to check quality of fresh chicken for several years, according to Betagro Group executive vice-president Nopporn Vayuchote.

At the kiosks, consumers are able to trace pork and chicken products under Betagro's S-Pure brand back to their origins simply by scanning the products' barcodes at any kiosks available in Bangkok.

BMA cooperation
Betagro is also co-operating with the Bangkok Metropolitan Administration (BMA) to launch a consumer protection programme through the e-traceability function by allowing consumers to trace back the meat quality via the BMA website www.vet.bma.com.

Besides Betagro, two other food processors, Charoen Pokphand Foods and the Thai Dairy Farm Co-operatives, have also joined the BMA on this food-safety promotion campaign.

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