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Pork promotion targets popular magazines

In order to boost the profile of pork within the home, subscribers to Family Circle, Woman's Day, Better Homes & Gardens, Ladies Home Journal and Good Housekeeping magazines are receiving a four-page recipe section during June and July courtesy of the Pork Checkoff, the National Pork Board announced.

The direct-mail campaign will reach 5 million consumers in the checkoff's target audiences, according to Rick O'Fallon, retail marketing manager, western division, for NPB.

Subscribers in the American market who receive any of the five selected magazines will get a mini-booklet of pork recipes geared toward summer grilling and entertaining along with a coupon for products such as Oscar Mayer center-cut bacon.

"We are projecting that this promotion will move millions of pounds of pork this summer," O'Fallon said.

Related website
• Pork Checkoff

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