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News 577 views last update:May 21, 2008

Pork Checkoff releases three YouTube videos

The US Pork Checkoff recently released three new videos on YouTube to answer consumers' questions about animal care, feeding, transport and more, the National Pork Board (NPB) announced.

The videos, which run one to two minutes each, feature pork producers and industry experts answering consumer questions on animal care issues. They include "Pig Farmers Take Action", which focuses on animal health and well-being, including Pork Quality Assurance Plus, "Ride Along with a Pig", which shows why transportation is an important issue for pork producers, and "Pigs Are Hungry, Too" which addresses pigs' nutritional needs and requirements for optimum care.

Power of the Internet
Recent humane society of the United States internet videos of non-ambulatory cattle demonstrates again the power of the Internet. "Sites like YouTube allow messages to spread around the world faster than you can blink," says Steve Weaver, vice president of the National Pork Board.

Social Media

Pork Checkoff staff has been working diligently the past two years to learn everything about these so-called 'social media' vehicles - including blogs, podcasts and video blogs - so the pork industry can tell its story in ways that reach the growing number of people using these new communications tools and allow students and consumers to learn the truth about modern pork production.

Related websites:
• YouTube - Pork Checkoff videos
• National Pork Board (NPB)

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