Alberta launches hog recovery program
In conjunction with the federal government's $50 million swine culling
program, the Alberta pork industry is launching its own recovery campaign, the
Alberta Farmer has reported. Fighting an unprecedented financial crisis, the
industry is looking for answers both outside the nation's borders and even
outside of the beleaguered pork industry.
Pork chairman, Herman Simons, states "our industry
is in an immediate crisis and we continue to deal with that. But there is also a
pressing need to move quickly in order to find new ways to lead the industry
over the long term."
Simons said a new strategic model based on the
independent findings of consultants who have studied successful models of pork
industries globally could provide an entirely new focus and direction for our
own industry. The summary of these findings will form the basis of a long-term
strategic plan. "This strategy is about leading the industry in a new way. Not
simply managing the status quo, nor building on long-term financial support from
government," said Simons.
He added this
should not be heralded as some miracle solution to this very complex problem,
but it's a start. The first stage will be the no holds barred report, The Way
Forward, that states what the pork industry is currently facing then a final
report, which will include specific recommendations for the industry in areas
such as feed grains, marketing, and industry reorganization of the supply
The consultants also went outside of the pork industry to
companies like super heavyweight Toyota and what was clearly evident among the
various success stories explored "is that to simply survive requires a
competitive level of organizational efficiency and operational
"For the pork industry to succeed we need to learn from
these guidelines and change our industry accordingly." Simons stressed The Way
Forward report, is not the strategy itself, but rather, it provides the in-depth
understanding required to build a realistic plan to revitalize the industry."
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