Again, a new player on Danish pork market
A new competitor has entered the Danish meat market as pig slaughterplant
Moesgaard Meat AS was established this week in Jutland's
The new enterprise was started up by producers that previously supplied to
market leader Danish Crown, the Dutch agricultural newspaper Agrarisch
Dagblad reports. Danish agricultural minister Eva Kjer Hansen performed the
official opening on Monday.
The slaughterhouse has a
capacity of 100,000 pigs a year, for predominantly slaughtering sows. The
company processes animals from own production sites but will also deal with
animals from elsewhere.
Processing sows, the founders Hans and Niels
JÃ¸rgen Haahr hope to reply to the recent calls to stop long-lasting livestock
transports to foreign countries.
Danish Crown, which has had a monopoly
position in Denmark for a long time, has seen more competitors enter the Danish
market recently, as the German meat processor Tönnies set up a plant in BrÃ¸rup,
and also Jutland Meat and Danish Meat Company were established.
In addition, a new trading company was set up
in February: Danpork. That last one was also an initiative, launched by former
Danish Crown employees, unhappy with the company's meat prices. Danpork
considers doing processing itself too and hopes to achieve about 10% market
share in the future.
Danish Crown acknowledges the increased competition, against a
background of a shrinking market. The total pig herd in Denmark has gone down by
about 10% in the last decade. Danish Crown will close down one and possibly even
two plants this year.
â€¢ Danish Crown
â€¢ Jutland Meat
â€¢ Danish Meat
â€¢ Moesgaard Meat
â€¢ Danpork (in Danish)
â€¢ Agrarisch Dagblad (in Dutch)
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