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DG wants world-wide livestock marketing

World Organisation for Animal Health Director-General wants traceability and product identification introduced worldwide from "farm to fork".

As global trade barriers diminish and animal production intensifies, all nations must prepare to implement livestock marking systems, says Director General (OIE) Dr Bernard Vallat, according to ABC Rural.

The vet states that technology is now available in many countries for farmers to introduce cost-effective labelling, and additionally, consumers are demanding it.

"I think that exporters will be obliged to use more and more identification and traceability systems to comply with consumers needs," he says. "And [when] these consumers ask for products for which they know the origin, the farmer will make appropriate investments, because animal health is a global public good."

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