UK: ABN joins in efforts to save pig industry
The specialist pig and poultry feed company, Associated British Nutrition
(ABN), is working closely with British producers and processors, as well as
retailers in a major effort to help the embattled pig industry combat rising
In addition to on-going talks with the British Pig Executive (BPEX), ABN is
working closely with its customers to help them minimise the impact of the
rising feed costs, following the steep increase in world demand for wheat and
ABN managing director Alan Murphy said: "We are explaining raw material
issues to retailers, processors and producers and using our expertise to help
customers develop strategies to reduce feed costs.
"It's also about how the feed you buy can add value to the final product.
Thinking like this can often mean the difference between success and failure."
He was speaking as the British pig industry was gearing up for a massive
campaign to increase the price for pigs, which will culminate in a national
rally of pig producers in London today.
BPEX chief executive Mick Sloyan confirmed that the pig-producer organisation
and ABN were "working together in various areas to tackle the current crisis
facing the industry."
ABN customer services manager Stephen Newland explained: "We are tailoring
our services to provide individual customers - large and small - with exactly
what they need as well as working with BPEX."
Newland added: "We are also providing producers with detailed information
about the market so they are far better informed about when it's best to buy, as
well as how to modify their feed regimes to ensure they are getting the most
cost-effective rations for their pigs."
He pointed out that ABN, which is partnering the British Pig &
Poultry Fair at Stoneleigh Park, Warwickshire, on May 13 and 14, was also
linking up the supply chain and encouraging pig producers to use other parts of
the business, such as Allied Livestock Marketing (ALM) to help maximise their
In addition the company was working hard to reduce its own costs to help it
cut the costs of its specialised feed products for farmers.
â€¢ British Pig and Poultry
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