Charoen Pokphand to expand
Charoen Pokphand Group, Thailand's food manufacturer
and swine farm operator, is to expand its home-grown retail community stores, CP
Dr Sarasin Viraphol, CP executive vice president, commented in Pig
Progress recently that his company was following a strategy of
This could not be truer, as recent company developments have proved.
The latest "venture" is the planned expansion of CP Fresh Marts
home-grown retail community stores that would be focused on providing CP's
quality, fresh, ready-to-eat foods.
CP Fresh Marts, will be patterned after the French Picard store model, says
Jakchai Nutprayoon, senior vice-president of the CPF Trading Company, a unit of
CPF, and will have 700 stores by year-end 2008, making it "one of Thailand's and
the region's fastest growing retail chains", that will also be launching other
food services, such as restaurants and hotel chains.
the latest pig news, subscribe here
To comment, login here
Or register to be able to comment.