Charoen Pokphand Group's vision for 2008
Dhanin Chearavanont, chairman and CEO of Charoen
Pokphand Group, related his company's future business plans and workforce
development in a statement released last week.
Chearavanont stated that the organisation will continue to grow its
operations by focusing upon developing countries with strong economic prospects
such as China, India, Russia and Vietnam. He believes that there are
opportunities throughout the world that the organisation's agribusiness and food
industry can capture.
In a latest development, he stated that
the governments of China and Russia have approved the biotechnological and
operational standards of the company, allowing for swine genetics to be imported
from Thailand to the respected countries. In addition, CP is currently
undergoing construction of a fully integrated swine production facility in
Russia to serve rising consumer consumption
Dhanin reiterated his confidence in Thailand's capabilities of deflecting
threats from the US sub-prime crisis. He is of the opinion that Thailand should
turn this crisis into an opportunity because the country is abundant with
natural resources where agricultural products can be sustainably grown. Thailand
is one of the world's largest agricultural producers of rice and rubber for
He has sought out a strategy to turn
competitors into allies by synergising agricultural exporters from around the
world to decide upon the appropriate prices of products.
"Why do we need to compete with Vietnam in rice trade, competition will
ultimately turn it into a price war, nobody gains anything. However, if we work
along side one another to set prices, it is a win-win situation, because no
matter what the price is, rice is a product people will always need."
Charoen Pokphand Group's
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