Operation Main Street celebrates growth
Launched on November 8, 2004, the Pork Checkoff's
Operation Main Street (OMS) programme has grown from a charter class of 15
trained speakers to more than 600 trained speakers. To-date 2,250 speeches
have been scheduled and additional presentations are being scheduled in 23
states reaching over 73,500 people.
"I view my role as an ambassador and an educator for
the pork industry," said Steve Weaver, National Pork Board president and OMS
participant from Elk Grove, Calif.
OMS involves intensive
speaker training and a scheduling programme that encourages producers to give
presentations at local chambers of commerce and other civic organisations about
environmental issues, how the pork industry has changed through the years, new
technologies pork producers use, and the many ways pork production impacts local
and state economies.
"As pork producers, we need to be willing to
represent our industry," said Weaver. "If we don't, we are missing real
opportunities to meet the people in our local communities, promote the benefits
of our product and tell our side of the story."
Today this four-year-old effort
• A media outreach programme to generate
positive pork industry stories in communities where OMS speakers present which
has resulted in 1.9 million people reading or listening to the positive message
of the pork industry,
• Advanced speaker training to further develop the
skills and confidence required of speakers in more challenging situations, and
• Refresher training to help speakers brush up on their skills and learn
from other speakers.
Click here for more information on the Operation Main Street
• Pork Checkoff
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