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Canadian Pork Label accepted by retailers

Pork Marketing Canada is reporting that its new "Canadian Pork Label" has been well received amongst Canada's grocery retailers.

The Canadian Pork Label, which bears a Canadian flag and the words "Canadian Pork-Porc Canadien," was introduced in June to help consumers identify pork products of Canadian origin at retail.

According to Roy Kruse, Pork Marketing Canada manager a Canadian Federation of Agriculture study found 90 percent of consumers felt Canadian grown products should be easily identifiable in the store and 95 percent would prefer to buy Canadian products.

The Canadian Pork Label differs to the US Country of Origin Labelling, in that the Canadian initiative is completely voluntary were as the US programme is mandatory.

Additional information on the Canadian Pork Label can be found at putporkonyourfork.com.

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Pork marketing Canada

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