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News 445 views last update:Jan 4, 2008

Vion expands with British sausage and pizza

Dutch foodgroup Vion has acquired a majority shareholding in the English company J&J Tranfield, according to Dutch newspaper Agrarisch Dagblad.

With a yearly turnover of around €175million, 7 production facilities and 1,400 employees, J&J Tranfield specialises in the production of sausages and pizzas for the English supermarket and food service market.

British bacon market
This acquisition represents the importance Vion places on the English market especially for bacon and fresh meat for retail. The convenience food market is growing strongly in the UK and Vion should be able to provide a more attractive assortment for consumers.

Both parties will strive to work together in the areas of production, innovation, logistics and sales. The current management team of J&J Tranfield will remain responsible for the operational direction.

The amount paid by Vion is unknown.

Related websites:

• Agrarisch Dagblad

• Vion

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