British consumers fork out more for pork
The British Pig Executive has claimed that British
consumers are prepared to pay more for pork to help save the UK's pig industry
According to a poll of 2,190 buyers, more than
three-quarters (78%) were discovered to be happy to pay a few pence extra to
cover the accelerating production costs that is threatening British farmers.
these, 42% said they would be prepared to fork out up to 10% additional and just
over a third (36%) would be content with paying up to 5% more.
The survey - conducted by YouGov - is part of a
campaign launched by Britain's pig farmers last to persuade consumers to pay
more for pork. This follows a 30% increase in production costs due to worldwide
rises in feed prices.
The British Pigs Are Worth It campaign calculates that an increase of 34p per kg to Â£1.44 in the price
people pay for pork could avoid a loss of Â£200 m for farmers in the next
â€œWe're asking for modest increases of a few pence
on pork, bacon, ham and sausages. The survey results show that many, many
consumers will be happy to pay this. If passed on to farmers this will help
safeguard the British pig industry,â€ said Stewart Houston, chairman of BPEX and
the National Pig Association.
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