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News 418 views last update:Jun 12, 2007

World Pork Expo attendance tops 34,000

A total of 34,565 people, including the USDA under secretary of agriculture, attended the 19th annual World Pork Expo, the National Pork Producers Council's (NPPC) trade show and showcase for the pork industry.

The 2007 attendance was 10% more than the 2006 attendance figures.


Pork producers and exhibitors from around the country and from more than 50 nations crowded the Iowa State Fairgrounds June 7-9, sampling pork barbeque, visiting the 1,000 exhibit booths of the 450 companies in attendance, learning about new products and participating in educational seminars.


The number of international visitors is estimated at 2,300, traveling from some 50 different countries around the globe.


Huge success
"This World Pork Expo was a huge success," said NPPC president Jill Appell.


"We had pork producers and swine industry representatives from across the country and visitors from Canada, Brazil, Japan and dozens of other countries. As the premier showcase for pork producers and industry experts, Expo was able to showcase our industry and let producers know what NPPC is doing to keep our industry competitive."


Under secretary
USDA under secretary for marketing and regulatory programmes Bruce Knight spoke to NPPC strategic investment programme members at a lunch and addressed farm reporters at press conference.


Knight took the latter opportunity to discuss US beef trade with South Korea; the USDA's effort to re-tool the national animal ID system (NAIS); and how the agency is moving forward on re-opening the US border to older Canadian cattle.


Related websites:
• World Pork Expo
• National Pork Producers Council 


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