Ontario Pork aiming at pork niche markets
Ontario Pork hopes to create new opportunities for pork producers in
several niche markets.
For that reason, the George Morris Centre, Canada's independent agri-food
think tank, was commissioned to develop a plan for building and maintaining
differentiated, or niche, market initiatives.
Using a Value Chain
Management model, the plan identifies ways in which producers can seize real
market opportunities by identifying the product attributes that consumers want,
then implementing methods to deliver them to the market efficiently and
Martin Gooch, senior research associate
at the centre, explains the value of taking such an approach.
you sell is the inevitable result of a series of processes. Unless you clearly
understand the requirements of your end market consumers and can translate those
needs into informed management decisions, your business will never achieve its
full potential. The report is based on practical insights from successful
differentiated pork and other agri-food initiatives operating in North America
Keith Robbins, director of
communications and consumer marketing for Ontario Pork is very pleased with the
"Our goal is to identify market opportunities, and
to provide Ontario pork producers with the tools to take advantage of these
situations in order to become more competitive. The value chain management
approach allows those already in differentiated markets to strengthen their
Funding for the report was provided by Ontario Pork and
the Canada-Ontario Research and Development (CORD) Program.
Pork represents the 3,100 farmers who market hogs in the province in many
The report can be found here.
â€¢ Ontario Pork
â€¢ George Morris Centre
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