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Drop in European meat consumption predicted

Meat consumption in Western Europe will be at least 15% below the current level. That opinion was stated this week by Henny Swinkels, head of the Dutch central organisation for the meat industry (COV).

Swinkels believes meat consumption will drop in comparison to other sources of proteins. In his view the sector is not paying sufficient attention to this development.


Change in eating patterns


Most important reason for eating less meat in his eyes in a change in eating patterns, as people tend to snack more instead of taking three meals a day. In addition, people do eat meat products as long as it cannot be recognised as such - no bones or fat please!


Pork chops will thus be replaced by fillets - being worth more but the total weight of meat consumed decreases.


Italy and Belgium


Italy is already showig this tendency as only 30% of the inhabitants have a meal twice a day, mainly due to more women being in work.


In Belgium, the total amount of meat, excluding poultry and charcuterie, consumed per family in-house decreased from 44.7 kg in 1995 until 32.2 kg ten years later, the Flemish centre for agro- and fishery marketing (VLAM) reported.


All in all, however, Swinkels does not think the total amount of animals produced will decrease as the number of consumers is growing slightly and demand is expected to grow in Eastern Europe and China.


Related websites:
• Dutch central organisation for the meat industry (COV)
• Flemish centre for agro- and fishery marketing (VLAM)


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