UK campaign for home-produced pork
BPISG, a British pig industry initiative, has
announced that it will begin its poster campaign in the new year.
Its 16ft (4.8 metre) wide posters will go on trailer-mounted A-frames with
the aim to persuade consumers to purchase more British pork and pork
"Some retailers are favouring cheap imported pork over domestic products
where the welfare status can be guaranteed," said Ellen Furby of BPISG.
"If this practice continues, it will undermine the price increases retailers
have recently introduced on British products, at the request of the industry".
BPISG commented that, "ideally, we would have one of these A-frame trailers
daily on the road in every county."
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