New strategy of Thai pork industry to upgrade
Thai pork producers are embarking on an initiative to
upgrade the business involving improving poor sanitation and seeking access to
export markets through foreign partners.
"80% of Thai pork production is substandard," according
to Suphat Sritanatorn, senior marketing vice president of Charoen Pokphand
"Although the supervision of slaughterhouses was transferred five
years ago to the Agriculture Ministry Livestock Department, many of the 40,000
or so pigs entering slaughterhouses daily are butchered under very poor
One key method to counteract these problems
proposed by the industry is firstly, to set up operations abroad.
Charoen Rujiraspon, a major producer of Thai-style sausages and dried
shredded pork, has joined with the Polish company Paruzel to produce a number of
Khonkaen pork products to be exported in 16 markets within the EU, in Australia
and New Zealand.
Another organisation CPF
joined with is Japan's Yonekyu, to export fresh chilled meat products such as
sausages and ham. What is interesting here is the fact that the meat is
traceable by Japanese consumers. It is processed at farms and slaughterhouses
which are certified by the Livestock Development Department.
consumers should soon also be able to trace meat products through barcodes to be
put on the packaging.
In addition, CPF is planning to air commercials
early in 2008 to inform the public about checking for meat quality.
"Thai consumers were surprised by our commercials for promoting eggs and
chicken a few years ago so why shouldn't we advertise the importance of quality
pork?," stated Suphat.
â€¢ Charoen Pokphand
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