McDonald's raising payments for pork and beef
McDonald's, the fast-food giant, has announced that it
will raise the price it pays for beef and pork in order to help UK farmers in
the current crisis caused by flooding and outbreaks of FMD.
To support the beleaguered farmers, the fast-food
chain will pay 5% more for its beef and pork - this will be passed on to the
6,300 farmers from which McDonald's buys its produce.
In the UK, all
the pork McDonald's serves originates from England and
to Matthew Howe, McDonald's senior vice-president
for the supply chain, this move is not being imposed on the
organisation. It is voluntary. McDonald's wants to see a sustainable livestock industry in
Britain, where is spends around Â£9 million (€13 million) yearly on
pork and some Â£50 million (€72 million) on beef.
of this move is expected
to cost the company around Â£2 million (€2.8 million) on a yearly basis.
Howe did stress that at present no price rises will be passed on to
â€¢ McDonald's UK
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