US hoping to sell pork in Guatemala
The United States pig industry will be focusing more
on Guatemala as the country is supposed to be a good export market for pork
For that reason, the US Meat Export Federation (USMEF) launches a campaign
this week to improve pork's image in Guatemala.
Lower export duties
The US chose for Guatemala to launch this programme since import duties are
lower and local pork production is weaker than in neighbouring countries.
Guatemala also has the largest population who can afford to buy imported and
USMEF's director for Central and South America, Ricardo Vernazza-Paganini,
said Guatemala can be considered a growing market for US pork. However, he said,
"Before we can encourage Guatemalans to purchase US pork, we must start at a
root level by working to change their perception of pork as a fatty or diseased
He added, "The campaign includes additional phases to reach our target
audience. One utilises a media communication campaign that includes radio spots
and news stories pointing out the advantages of pork, while the other features
point-of-sale materials and other resources to encourage consumers to purchase
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