Nature's Premium Brand, a leader in premium,
all-natural fresh pork, is the first North American pork company to track DNA
for reliable and accurate traceability back to the farm where the animals were
Nature's Premium will use IdentiGEN's DNA TraceBack system, a USDA Process
Verified, DNA-based traceback system, for indisputable product
Nature's Premium Brand pork packages will carry IdentiGEN's DNA TraceBack
seal at the meat case to guarantee to consumers that each cut came from the
unique Nature's Premium production and processing system.
Premium breed-specific Duroc pigs are raised by family farmers in the Midwest on
a strict vegetarian diet with no animal byproducts. Animals are never
administered antibiotics or growth promotants. The company's participating farms
offer exceptional animal healthcare, sanitation and humane treatment. Its
ultra-modern processing facility is unique in the industry for its small size,
eco-friendliness and dedication to safe processes.
"Simply put, this
program equates to trust," said Nature's Premium Brand founder and CEO John D.
Stewart. "We take samples of the actual DNA of every animal in the program to
assure that we are delivering the premium quality assurances customers
"DNA is a uniquely accurate, permanent and tamper-proof
identification tool," said IdentiGEN CEO and President Donald R. Marvin.
"Because it uses nature's bar-code -- the unique DNA of every animal -- DNA
TraceBack is the ultimate proof of product integrity."
IdentiGEN's DNA TraceBack system is an approved USDA
Process Verified Program (PVP). PVP designation signifies that the USDA has
verified the IdentiGEN system as a consistently reliable program in which meat
processors, meat producers, retailers and consumers can have confidence. There
are currently 36 approved USDA Process Verified Programs.
central Illinois, Nature's Premium's new, ultra-modern pork facility utilises
handling and processing methods that reflect contemporary humane approaches. The
quality benefits at this facility are well worth the extra efforts. The facility
employs eco-sustainable practices such as air- chilling to conserve water and
maintain sanitation, one of the very few North American plants to do
â€¢ Natures Premium
to the Pig Progress newsletter
To comment, login here
Or register to be able to comment.