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News 1044 views last update:Aug 21, 2008

Nature's Premium pork uses DNA TraceBack

Nature's Premium Brand, a leader in premium, all-natural fresh pork, is the first North American pork company to track DNA for reliable and accurate traceability back to the farm where the animals were raised.

Nature's Premium will use IdentiGEN's DNA TraceBack system, a USDA Process Verified, DNA-based traceback system, for indisputable product verification.

Consumer guarantee
Nature's Premium Brand pork packages will carry IdentiGEN's DNA TraceBack seal at the meat case to guarantee to consumers that each cut came from the unique Nature's Premium production and processing system.

The Nature's Premium breed-specific Duroc pigs are raised by family farmers in the Midwest on a strict vegetarian diet with no animal byproducts. Animals are never administered antibiotics or growth promotants. The company's participating farms offer exceptional animal healthcare, sanitation and humane treatment. Its ultra-modern processing facility is unique in the industry for its small size, eco-friendliness and dedication to safe processes.

"Simply put, this program equates to trust," said Nature's Premium Brand founder and CEO John D. Stewart. "We take samples of the actual DNA of every animal in the program to assure that we are delivering the premium quality assurances customers expect."

"DNA is a uniquely accurate, permanent and tamper-proof identification tool," said IdentiGEN CEO and President Donald R. Marvin. "Because it uses nature's bar-code -- the unique DNA of every animal -- DNA TraceBack is the ultimate proof of product integrity."

USDA approved
IdentiGEN's DNA TraceBack system is an approved USDA Process Verified Program (PVP). PVP designation signifies that the USDA has verified the IdentiGEN system as a consistently reliable program in which meat processors, meat producers, retailers and consumers can have confidence. There are currently 36 approved USDA Process Verified Programs.

Located in central Illinois, Nature's Premium's new, ultra-modern pork facility utilises handling and processing methods that reflect contemporary humane approaches. The quality benefits at this facility are well worth the extra efforts. The facility employs eco-sustainable practices such as air- chilling to conserve water and maintain sanitation, one of the very few North American plants to do so.

Related Website
• Natures Premium
• IdentiGEN  
• DNATraceback

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