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News 644 views last update:Feb 25, 2016

IPPE: Focus expands to pork industry, VIV partnership

In addition to poultry, feed, and beef, the 2014 International Production & Processing Expo (IPPE) is expanding its focus to the international pork industry.

IPPE has announced that it is partnering with Dutch-based trade show organisers of VIV to provide a comprehensive education program focusing on recent developments in the international pork arena at the 2014 expo. VIV is the leading brand for trade shows in Europe and Asia, focusing on animal protein production. With recent news about animal welfare and the politics of regulation, the pork education program is a must for both US and international-based producers who are facing challenges from their respective government and customers.

The partnership between IPPE and VIV results in a unique network covering Asia, Europe and The Americas. “VIV is very happy to co-operate closely with IPPE for the VIV International Pork Production Summit 2014 (VIPPS), scheduled for Wednesday, January 29. Together, we have confidence in presenting a valuable program focusing trends, developments and best practices for the U.S. and international pork production industries,” explains Ruwan Berculo, Project Manager VIV.

The 2014 IPPE will also feature a special Pig Pavilion that will showcase information about the international pork industry. Special cooking demonstrations of pork products will be held by local chefs as well.

The International Production & Processing Expo is scheduled Tuesday through Thursday, January 28-30, 2014, at the Georgia World Congress Center in Atlanta. The IPPE will highlight the latest technology, equipment, and services used in the production and processing of poultry, feed, and meat products.  IPPE is one of the 50 largest tradeshows in the United States, and the entire tradeshow is expected to include more than 1,100 exhibitors and 420,000 square feet of exhibition space. 

For more information about the new website, go to www.ippexpo.org.

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