Compassion in World Farming, an animal welfare organisation, has launch its ‘Good Pig’ Award programme in China, the home of half the world’s pigs.
The Good Pig awards were launched by Compassion's CEO, Philip Lymbery, at a conference in Beijing, organised by the International Cooperation Committee of Animal Welfare (ICCAW), newly inaugurated with the backing of China's Ministry of Agriculture. Compassion was proud to be co-host.
In his opening address, Philip said: "I am delighted that Compassion is well placed to help China advance animal welfare through our work internationally to celebrate and encourage a growing movement of major corporations committing to seriously better standards.
"By working with ICCAW, we will help companies and producers to benefit the lives of pigs and other farm animals in ways that also makes for improved food quality and better business".
It is perhaps no accident that this follows a number of serious food scandals that has left the nation's consumers wary of their food.
The other major factor in the appearance of animal welfare on China's agenda is that it is an emerging trade issue: the European Union has implemented strict new laws on animal welfare; leading corporations like McDonalds, Tesco and Unilever have adopted new policies on animal welfare in their supply chain in key markets.
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