Smithfield Foods – new website

31-10-2012 | Finishers | Pigs | News

Smithfield Foods announced a new interactive website, SmithfieldFoods.com, focusing on sharing ‘good food’ with audiences by celebrating the connections made when gathering around the table, exchanging ideas for preparing food for special occasions and providing practical information that’s easy to find.

The new website focuses on the 12 core brands and lets audiences learn more about the packaged meats the company produces.



The new SmithfieldFoods.com includes:

•    A brands page focused on the 12 core brands, including Smithfield, Eckrich, Farmland, Armour, Cook’s, Gwaltney, John Morrell, Kretschmar, Curly’s, Carando, Margherita, and Healthy Ones, giving consumers an up-close look at product offerings and how to prepare them in their own kitchens.

•    A feature page titled “Prepare to Share,” which will be updated monthly to provide tips on food occasions, preparation and new recipe ideas showcasing favorite Smithfield Foods products such as spiral sliced ham, cocktail smokies, hickory smoked bacon or any of the company’s other delicious product offerings.

•    A media room that provides easy-to-find resources on topics of interest to reporters.

•    A section devoted to current and potential investors.

•    Access to ongoing employment opportunities at each of Smithfield’s independent operating companies.

•    An interactive, easy-to-navigate organizational chart.

“Good food is about more than the actual product. It’s also about who you share it with, and the memories you make together. We are proud that our products are a part of something so important and are very excited to enhance those experiences through our new website,” said C. Larry Pope, president and chief executive officer of Smithfield Foods.

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